Wonderful World of Color

I love the boldness of this Choke poster. The pink is a very warm color that attracts the eye and contrasts perfectly against the man’s profile. I also like the repetition of the same pink for the text inside the profile. The right alignment of the text even makes it appear to follow the contour of his face.

I may have chosen a different section of text to make white and found a different way to separate the information at the top. The white text draws the viewer’s attention and is what I read first. I just think that the title of the movie is more important and should be highlighted. Yet, I still love the poster right down to its stilettos.

This Ray Ban advertisement is another example of bold color, but showcases an entire color palette. All the neon colors compliment each other and even work well with the red Ray Ban logo. In fact, most the rectangles are made of complimentary colors, such as red and green in the bottom middle one. The advertisement is certainly eye catching and visually appealing.

The use of bold colors also corresponds with the text, “Never Hide.” It would be impossible to hide in those colors. While people like my mother may think it is obnoxious, their boldness attracts Ray Ban’s young target demographic who wear the sunglasses to be trendy and stand out from the crowd.

Lastly, while the Coke advertisement has a cool retro feel, the color palette and text need serious improvement. The pastel colors used would normally look great together but clash awfully with the bright red of the Coca Cola logo at the bottom of the poster. The brand name ends up looking out of place and gaudy.

The text is also extremely hard to read. In fact, at first glance, I did not even realize there was text. Then the first letters I recognized were in the lower right hand corner, the opposite of where viewers normally start reading. The headline itself is even vague, giving no real hint as to what the poster is advertising. There is definitely room for improvement in this advertisement.

Witches, Toys and Whatnot.

The first poster I found with what I think is great color usage is the Wicked poster. I love the use of color in this design, the simple use of black, white, green, and the slightest bit of red.

The design is very simple, made up primarily from the color. The black for the wicked witch and white for the good witch. What I find most interesting and what really works for this poster is the color association. I feel as though when I think of the work “wicked,” green is the color that comes to my mine. This may be because I have seen the play and The Wizard of Oz many times, but I think others may feel the same way.

The last thing about color use in this poster is the small detail of her red lips. The poster works well with complimentary colors, or opposites, red vs. green and black vs. white. Sometimes simplicity works great if done correctly.

I do have to admit this is one of my favorite posters to see when in Time Square.  A few weeks ago I may have said that just because I love the play, but now I say it as someone who has some insight into design.

Talk about simple with this poster. The poster for Toy Story 3 uses black, blue and yellow. Blue and yellow are both primary colors, so they work well together. The original Toy Story logo used all 3 primary colors, blue, yellow and red. The word “Toy” being yellow with a blue outline, and “story” also yellow but with a red box outline.

For this poster, the designer must have figured that the intended audience would recognize the color and font style to associate with Toy Story, and simply only used the number 3. So this proves that color usage can have a strong association aspect. For this poster by using the known blue and yellow colors from the Toy Story design, a strong and successful poster was designed.

The poster has a great amount of white space (although the background is black), really allowing the blue and yellow 3 to pop on the page. Yellow is a warmer color, so it comes forward on the page while blue, a cool color, sticks to the back of the page. But being on a black background the two colors still manage to stand out and catch attention. The simplicity of this poster reminded me of being a kid, the color and font making me think of the first 2 movies right off the bat. In doing so, I feel this poster was also successful.

The last poster, I feel is a total catastrophe. I think sometimes music poster designers feel that they can make their own rules, but they really shouldn’t. Usually, I would say that pink and green are able to work well together, but not in this case.

The saturation of these colors are not very nice; they are not bright yet not dull, they are just kind of ugly. This green on the bottom, may be one of the grosses green hue I have ever seen. The deep green in the wording could be a nice color, but I don’t think it works well at all with the other colors in the poster. The background is also some sort of purply-blue that does not work in any way with the pinks or greens used. And lastly is the random change from green to white at the bottom where some of the information is found. I don’t think there is a need for the white, the bottom could have stayed green in order to flow somewhat better.

I think the fact that I think this poster is overall designed poorly affects my feelings for the use of color, but as I said before I think those who design tour posters feel that they can make new rules. Sometimes they really shouldn’t, and this poster is a perfect example of that.

Elina Berzins’ Poster

Swim for Sight

Critiques on Color

I really like the single use of color for this poster.  Because red is a primary color it grabs the attention needed to read the poster.  The warmth of the red color and the tan color of the type create a vision of color harmony that makes it easy for the reader to look at.  Lastly, I think the value of the shade of red is leaning more towards darkness however, I think that the saturation is the perfect midpoint between brightness and dullness. 

I really think that this poster is a perfect example of a color palate.  This is because when creating a color palate the colors are exactly in this order ranging from red to orange to yellow to green to light blue and then to dark blue or purple.  I think that making the barrier those colors was a great idea for the poster because it allows the use of any of those colors throughout the middle of the poster for the type an image.  Lastly, I really like how they took advantage of the colors by grouping the type together and placing them each with a different color scheme ranging from primary, secondary, and tertiary colors.  

Personally I did not like the mesh of colors in this poster.  I felt as though there were now primary colors that really made a part of the poster pop out.  I also think that the shade of the color blocks the type making it hard to read.  I feel as though the saturation of the colors makes even the brightest color yellow look dull.  I don’t know if I like how the pink compliments the green I think that maybe a shade of red would have better sufficed.  Lastly, I think that by not providing the yellow shade with a contrast color it makes it seem as though it’s just there on the poster serving really no purpose.

Clothing Optional.

Naked Bike Race Poster

Carly Getz Poster

Allie Guggenheimer’s Poster

Give Someone Else a Shot

Rodney Fleming Poster