I picked this poster because of the simplicity of it. The large quotation marks work as the visual even though they are text. I believe if i was walking and saw this poster from afar I would be a little confused about the the random quotes on the blue background, and even the text toward the bottom – Don’t take these for granted. – would still confuse me so I would want to go up to the poster to check it out. The Sans Serif and the large use of white space (even though its blue) in this poster makes it very modern. I think this works for the poster because this is a very modern issue. I love the use of white in this subtext and the use of black in the quotes and smallest font. Again the use of just three colors: white, black, and blue adds the the simplistic feel of the poster.

I would make a few changes to this poster if I could. First I would increase the point size of both sets of text on the bottom, not by much, mainly in order to make the black text on the bottom line a bit more readable from a father distance, rather then right in front of the poster, and second I would also increase the white text just to keep its a significant point size larger then the bottom line text. Other then the question of the bottom line readability from farther away I find this poster to be very well designed.